Born from an idea that first took flight in Australia in 2008, MediaEye France is modeled after Media i Australia, a subsidiary of Executive Channel Holdings (ECH) and the only trade media channel connecting media owners and agencies through a screen network covering 98% of the Australian agency market.
In 2019, OFFREMEDIA and Executive Channel Holdings (ECH) joined forces to launch the MediaEye network in France.
MediaEye, like it’s sister company Media i in Australia, is the only trade media channel in France providing targeted, live information curated specifically for the media agencies. It connects the media owner world with media agencies and helps create a communication platform where local and international media information is shared regularly and in real-time.
In addition, the channel broadcasts generic live news and is regularly used by agencies as an internal communication tool.
We thank UDECAM for their support and the participation of their members. MediaEye currently has around 75 % of the agency market.
Our CSR Policy
Media Eye uses Climate Partner as part of its CSR programme.
Media Eye, the first DOOH information network in the heart of media agencies, present in France since 2019, has just announced as part of its CSR policy, that it has selected Climate Partner for the implementation of its carbon compensation program.
Alexis Pezerat, Managing Director of Media Eye France said:
“We are delighted to have appointed Climate Partner to accompany us in this process.
We have finalised the first phase of this process, which initially involves offsetting carbon emissions from all of our digital networks.
The second phase of this programme is aimed at offsetting carbon emissions for our entire organisation, in all our markets”.
In France, the Media Eye network represents 32 media agencies and 83 screens. It is a target of 5,280 media specialists addressed every day.
Carbon emissions from all our DOOH networks are now fully offset through the Para project, which aims to preserve the Amazon rainforest.
Learn more: https://www.climatepartner.com/fr